An Introduction to Digital Marketing Analytics
What is marketing analytics? Learn why it’s important to measure and optimize your marketing activities, and how to get started.
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Blog Posts
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Enterprise Data Warehouses: Definition and Guide
An enterprise data warehouse is critical to the long-term viability of your business.
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Data Lakes vs. Data Warehouses
Successful analytics depends on choosing the right approach to storing your enterprise data.
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What Is the Modern Data Stack?
A radically new approach to data integration saves engineering time, allowing engineers and analysts to pursue higher-value activities.
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ETL vs. ELT: Choose the Right Approach for Data Integration
Learn about ETL and ELT so you can decide which method works for you.
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What Is a Database Schema?
Use schemas to make life easier for your analysts and engineers.
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What Is a Data Pipeline?
A data pipeline is a series of actions that combine data from multiple sources for analysis or visualization.
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Understanding the Differences Between OLTP and OLAP
In the data analytics world, OLTP systems generate source data and OLAP systems analyze it.
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Introducing the Fivetran Protocol
How SaaS providers can build bulletproof data replication APIs.
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What Is Data Transformation?
Learn why you need data transformation tools and how to apply them in your data strategy.
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Data Transformation Fundamentals, Uses and Tools
Data can transform a struggling business into a successful one, but first, you need to transform the data. Here’s how.
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What Is a Data Lakehouse?
The data lakehouse is a promising new technology that combines aspects of data warehouses and data lakes
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Centralizing Your Data With Fivetran and Salesforce Customer 360
Build a comprehensive picture of how customers interact with your company.
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When to Use NoSQL and MongoDB
What is MongoDB used for? Learn how MongoDB and its Fivetran connector can help you.
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SQL vs. NoSQL: Database Differences Explained
What is NoSQL, and what does it bring to the table?
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ETL Platform Alternatives: Fivetran vs. Informatica and More
Compare popular data integration tools on cost, security, reliability and number of supported sources.
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Which Connectors Does Your ETL Tool Need?
Make sure your data integration solution can connect to critical data sources.
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How to Compare ETL Tools
Use these criteria to choose the best ETL tool for your data integration needs.
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The Importance of ETL
How do data integration architectures work, and how are they continuing to evolve?
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Network Performance and Data Integration
Data integration can easily become non-performant. Learn about some common bottlenecks.
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