Skip to main content

How Databricks Leverages the Lakehouse and Fivetran for Marketing Analytics


Chris Klaczynski, Marketing Analytics Manager @ Databricks


Learn how Databricks uses data lakehouse architecture and Fivetran to drive marketing insights that improve conversion and ROI. With Fivetran to automate data pipelines and simplify data engineering, Databricks analysts are able to focus more time on developing ML models for higher value data science and analytics use cases.