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Resources for Analytics Teams
Looking for the schema, features and more for a particular marketing connector?
With a modern data stack, Ziff Davis centralizes Google Analytics 360 and ad data to gain insights into paid search performance.
Learn about our dbt integration & see our available dbt packages
Newsela saves over 70% on engineering costs while centralizing its data into Snowflake and building a sophisticated marketing influence model.
What is marketing analytics? Learn why it’s important to measure and optimize your marketing activities, and how to get started.