Organizational Design to Drive Growth

Guli Zhu, Senior Director of Marketing Analytics @ Peloton

No matter what stage your team or company may be in, there's always more work to be done than time to do it. We often look to best-in-class technologies to help reduce the amount of work, but then forget to ask if it's the right work to begin with and if our organization is structured to enable data teams to drive business impact. Long-term success and effectiveness of data practices require both the right organizational design and the right platforms and tooling.

In this session, Guli covers:

• The benefits and considerations of centralization vs. decentralization
• The importance of business context to effectively drive impact
• Platforms and tooling to support decentralized data organizations