What the Death of the Cookie Means for Marketing Analytics
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Marketing Analytics
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Marketing Analytics 101: How to Win in the Age of Data-Driven Marketing
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Growing Revenue With a 360-Degree Customer View
Two data experts share their journeys toward better customer engagement, fueled by faster access to more data.
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Fivetran: The Secret Sauce Behind Databricks’ Marketing Analytics Growth
The team transitioned from siloed warehouse data hell to a modern data lakehouse.
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See how centralized data impacts marketing analytics
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The CMO's Guide to Automating Your Marketing Analytics
Find out how automated data integration makes it easy to centralize all your marketing data and improve analytics outcomes, no matter how many sources you have or how fast you grow.
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How to Develop a Data-Driven Marketing Culture
Help your team develop the appropriate skills to win in the age of data-driven marketing.
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How Databricks Leverages Lakehouse and Fivetran for Marketing Analytics
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Building a 360° View of the Customer
Discover how Onfido and Billie.io join data from customer success, customer support, and finance to create a 360° view of their customers.
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From "Fluff Metrics" to a 360-Degree Customer View
We use Fivetran ourselves for rapid access to rich, query-ready marketing data — the key to transformative insights.
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Seven Benefits of Marketing Analytics
Marketing analytics enables personalization, but what other benefits does it offer — and how relevant are they to your department?
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Centralize Marketing Data to Demystify Customer Behavior
Marketing teams can use automated data pipelines to facilitate key goals like precise targeting, accurate lead attribution and maximal campaign ROI.
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A Primer to Customer Attribution
Demystify customer decision-making with the right tracking tools and attribution models.
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Case Studies: Marketing & Advertising
Learn how your peers in marketing and advertising use Fivetran to modernize their analytics, save time and money, and unlock new opportunities.
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MyParcel Brings in Data so Customers Can Send Packages
With Fivetran, shipping service MyParcel integrates data for a full view of the marketing funnel and customer journey.
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Marketing Industry Case Study Anthology
Learn how your peers in marketing and advertising use Fivetran to modernize their analytics, save time and money, and unlock new opportunities.
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Enhance Your Customer's Data Experience with Fivetran
An introduction to Powered by Fivetran. Deliver the data your customers need. Build experiences they'll love.
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Digital Agencies Centralize Data to Drive Growth and Build Loyalty
Automated data integration makes it much easier for digital agencies to help clients connect the dots across marketing and non-marketing data sources.
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How to Improve Your Media Spend with a Modern Data Stack
Align sales and marketing data in one place to make better decisions.
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An Introduction to Marketing Analytics
What is marketing analytics? Learn why it’s important to measure and optimize your marketing activities, and how to get started.
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Solve B2C Attribution Challenges With Fivetran and Braze
B2C attribution can be a huge challenge. Fivetran connectors make it easier by effortlessly combining transactional, behavioral and campaign data.
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Football Index Bets on Fivetran, Saves 10-20% of Developer Time
Betting platform Football Index centralizes data from its operational database, builds out multiple dashboards and saves engineering time.
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