Resources for Analytics Teams
Marketing Analytics 101: How to Win in the Age of Data-Driven Marketing
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See how centralized data impacts marketing analytics
What is marketing analytics? Learn why it’s important to measure and optimize your marketing activities, and how to get started.
The team transitioned from siloed warehouse data hell to a modern data lakehouse.
Marketing analytics enables personalization, but what other benefits does it offer — and how relevant are they to your team?
Marketing analytics with Fivetran helps to optimize digital marketing spend, increase conversion rates, and grow subscriber base to over three million.
A cloud-based data warehouse is your shortcut to superior marketing analytics and a 360-degree view of your customers.
Centralize all your company’s growth marketing channels’ data into one place for easy analysis.
Newsela saves over 70% on engineering costs while centralizing its data into Snowflake and building a sophisticated marketing influence model.
Find out how automated data integration makes it easy to centralize all your marketing data and improve analytics outcomes, no matter how many sources you have or how fast you grow.
Discover how Onfido and Billie.io join data from customer success, customer support, and finance to create a 360° view of their customers.