Build an attribution model by centralizing your ad, events, and email data
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Marketing Analytics
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Marketing Analytics 101: How to Win in the Age of Data-Driven Marketing
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Segment your customers and personalize outreach by centralizing your marketing analytics data
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Optimize your marketing funnel by centralizing your email, events and customer success data
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See how centralized data impacts marketing analytics
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Build a customer 360 by centralizing your CRM, email, and events data
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Increase your Return on Advertising Spend (ROAS) by centralizing your ad data
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ROI Analysis Implementation Guide
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What the death of the cookie means for marketing analytics
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Understand Your Marketing Mix
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Top of the funnel analysis implementation guide
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Holistic Marketing Analytics
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Hands on Lab: ETL & Reverse ETL for marketing data
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How and Why Snowflake Built their Marketing Analytics Ecosystem Using an Award-Winning Data Stack
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How Glossier Automates Data for a Successful Retail Shopping Season
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An Introduction to Digital Marketing Analytics
What is marketing analytics? Learn why it’s important to measure and optimize your marketing activities, and how to get started.
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Marketing Analytics Best Practices to Improve the ROI of the Entire Data Stack
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What the Death of the Cookie Means for Marketing Analytics
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The secret sauce behind Databricks’ marketing analytics growth
The team transitioned from siloed warehouse data hell to a modern data lakehouse.
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How Databricks Leverages Lakehouse and Fivetran for Marketing Analytics
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Seven Benefits of Marketing Analytics
Marketing analytics enables personalization, but what other benefits does it offer — and how relevant are they to your team?
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Meditopia Transforms Data Analytics With Fivetran and dbt
Marketing analytics with Fivetran helps to optimize digital marketing spend, increase conversion rates, and grow subscriber base to over three million.
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