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Resources for Analytics Teams
Marketing Analytics 101: How to Win in the Age of Data-Driven Marketing
Two data experts share their journeys toward better customer engagement, fueled by faster access to more data.
The team transitioned from siloed warehouse data hell to a modern data lakehouse.
See how centralized data impacts marketing analytics
Find out how automated data integration makes it easy to centralize all your marketing data and improve analytics outcomes, no matter how many sources you have or how fast you grow.
Help your team develop the appropriate skills to win in the age of data-driven marketing.
Discover how Onfido and Billie.io join data from customer success, customer support, and finance to create a 360° view of their customers.
We use Fivetran ourselves for rapid access to rich, query-ready marketing data — the key to transformative insights.
Marketing analytics enables personalization, but what other benefits does it offer — and how relevant are they to your department?
Marketing teams can use automated data pipelines to facilitate key goals like precise targeting, accurate lead attribution and maximal campaign ROI.
Demystify customer decision-making with the right tracking tools and attribution models.
Learn how your peers in marketing and advertising use Fivetran to modernize their analytics, save time and money, and unlock new opportunities.
With Fivetran, shipping service MyParcel integrates data for a full view of the marketing funnel and customer journey.
An introduction to Powered by Fivetran. Deliver the data your customers need. Build experiences they'll love.
Automated data integration makes it much easier for digital agencies to help clients connect the dots across marketing and non-marketing data sources.
Align sales and marketing data in one place to make better decisions.
What is marketing analytics? Learn why it’s important to measure and optimize your marketing activities, and how to get started.
B2C attribution can be a huge challenge. Fivetran connectors make it easier by effortlessly combining transactional, behavioral and campaign data.
Betting platform Football Index centralizes data from its operational database, builds out multiple dashboards and saves engineering time.